Concelex, a leading Romanian construction company, has renewed its visual identity, marking a natural step in its evolution after more than three decades of activity. The new direction — expressed through an updated logo, a refreshed color palette, and a unified visual language — reflects Concelex’s transformation into one of the sector’s leading companies, with expertise in integrated solutions and a vision focused on contributing to the economy of the future.
“After 32 years of continuous growth, we felt that the company’s visual identity should better reflect what Concelex is today. This change does not represent a break with the past, but rather a natural evolution. The name, values, and people who have built Concelex remain the same. The new visual identity is the expression of a journey that brings together the company’s heritage, the realities of the present, and the ambition to contribute to the projects and communities of the future.” — Radu Pițurlea, Chairman and CEO, Concelex, at the launch event of the company’s new visual identity.
The new direction was presented to a select audience of partners during a cocktail event organized in partnership with Bucharest Design Festival, a month-long festival across more than 10 of the city’s landmark buildings, that brings together more than 30 exhibitions, over 300 exhibited designers and artists, more than 150 city-focused events, and an extensive series of public-space interventions.
The cocktail event was preceded by a private tour of the opening exhibition of BDF Professional Local Design, which also hosts Concelex’s exhibition, “Building Systems of Life.” Organized as an exclusive preview for Concelex’s guests, the tour offered attendees the opportunity to discover the exhibition ahead of its official opening and to celebrate, together with the Concelex team, the beginning of a new chapter in the company’s history.
